casling.blogg.se - Summer cuties mandarins

come from California’s Central Valley, imports also have grown significantly, with China, Turkey and Morocco the largest global exporters. Department of Agriculture statistics.ĭuring the same four-year period, fresh orange consumption declined by nearly 20 percent, from nearly 3 billion pounds to barely more than 2.2 billion pounds.Īlthough a large majority of the mandarins sold in the U.S. mandarin consumption was less than 1.6 billion pounds in 2013-2014, grew to more than 1.9 billion pounds in just three years, and slumped to a little more than 1.7 billion pounds the next year as bad weather hurt California production, according to U.S. “Mandarins are packed with flavor and vitamins, making them a fan favorite for people seeking healthy snack alternatives.” “The demand for sweet, seedless and easy-to-peel mandarin varieties has become more than a trend, it has become a lifestyle choice for consumers.” - Adam Lazo, Wonderful Citrus

The Delite variety, originally introduced by Orange Cove, CA.-based Mulholland Citrus as the first California mandarin, continues to grow in popularity because “they’re a well-rounded snack: sweet, seedless, easy to peel and perfect for the on-the-go lifestyle,” says Ward. “Sunkist Delite mandarins, which launched last year, tripled in sales in its first season, making it one of the leading brands in its category.”

“Consumer demand for mandarins is skyrocketing, now representing more than 45 percent of the citrus category,” says Christina Ward, director of communications at Sunkist Growers, Valencia, CA. Mandarins bring a bit of whimsy to the produce department with names such as Halos, Cuties, Dimples, Darlings and Delites.īut don’t let the cute names fool you because, when it comes to battling for market share, these delightful darlings with dimples are all business. Growth of the easy-peelers has been staggering, and it’s still growing.

Originally printed in the February 2019 issue of Produce Business. 2022 Marketing Excellence Award Winners.Research Perspective/Comments and Analysis.